Great graphic design is one thing. But finding a human with who you enjoy working — puts the cherry on top. I’m grateful to work with businesspeople who are also great people. I’m fueled by the excellent working relationships we have; they count on me to be … Read More ›
Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves. Why you'd want a … Read More ›
You’re looking for a graphic designer and you’re not sure who you want to hire. Do you want to go for the newbie designer who’s really affordable but does not have as much experience? Or should you go for someone who has been doing this a long … Read More ›
Aspetuck Apple Barn is one of my favorite local places. They make pies, then freeze them — then I buy ‘em and bake ‘em. I get the benefit of a delicious-smelling house and warm, fresh-baked pie — with much less work (and mess!). © 1962, The New Yorker When … Read More ›
As thriving businesses, we don’t just want to be successful for one year, or two. We want to be successful for plenty! What’s the secret? Today, I’m going to talk about design for ongoing success. And as someone who’s been in business for 20+ years, let’s just … Read More ›
I can't tell you how many times I've heard about someone buying design software and trying to DIY or "hiring" their college-age niece to create their logo or brochure. After all, how hard can graphic design be?The truth is, hiring an on-point graphic designer will give you so much … Read More ›
I never thought I would be excited about getting a vaccine but, you know, Covid. Even more strange, everyone asks what brand of vaccine are you getting? Moderna? Pfizer? J&J? It’s like they have secret info on what vaccine is “best”. And the crazy misinformation around other vaccines … Read More ›
The start of the new year is a great moment to reflect and ask, “What can I do to make my business better?” Your answer about how to bring in business, may not be what you think. Oftentimes, the internal process of how to do sales is … Read More ›
We can definitely be thankful for the unique experiences we did have. Meeting with my clients on Zoom actually enabled more collaboration and interaction. My wonderful client, the University of Oxford North American Development Office, won the prize of most Zoom calls as we brainstormed ideas while working … Read More ›
You have invested a lot in your latest print design project. Whether it’s your annual report, sales brochure, or catalog, what was created is more than the sum of its parts. I recommend using the design as a stepping stone to translate into powerful digital presentations. With the … Read More ›
