Despite the best of intentions, precise brand guidelines, and militant marketing managers, even established brands get messy over time. Ultimately someone in your organization will stretch your logo out in a Word document, or use the wrong colors, fonts, or sizes. A little misstep? Maybe. But left … Read More ›
Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves.
Why you'd want a … Read More ›
Crafting a winning project proposal is an art. Graphic design can help you inform, educate, and sell within the confines of a few pages.
You’ve been slaving over your proposal and need a critical eye to transform the complex data into an easy-to-read proposal. If you follow the … Read More ›
Thanks to my client Val Gosset at Evergreen Marketing, I discovered some great sites to check on how my subject lines, headlines, and website score — and those of my other clients as well. She graciously said I could swipe the goods and share it with you.
Feedback … Read More ›
Feeling stuck by what to do next with your social media marketing?
Was the last post on your business Facebook page from 2013? Or maybe everyone is telling you that you "have to get on Instagram" even though you know you barely keep up with that Facebook page! … Read More ›
I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›
I read a great enews by Chris Creech of Newfangled, and he graciously said I could share it with you.
Benchmarking the High-Performing Agency Website: Email List Size & Mailing Frequency
Newfangled has been consulting clients on marketing automation for a few years, and in doing so, we have developed … Read More ›
What are hashtags?
Hashtags are a pound sign immediately followed by a word or concept (with no space between the words) used to place you in categories. Hashtags are used on Twitter, Instagram, Facebook, LinkedIn, Google search…
Why should you use hashtags?
The use of hashtags expands the reach … Read More ›