You’ve seen them before. Yet you may not exactly know what they’re capable of (or even what they are or how to use them). Today, I’m talking about the beauty of QR (Quick Response) codes! Though merely a small (usually black-and-white) graphic, this code can make a … Read More ›
Every year Ruzow Graphics helps non-profit organizations and educational institutions of all sizes craft compelling, goal-exceeding annual appeals for development and communication departments. From the big picture to the finer details, we’ve learned what makes a successful appeal. Here are our top tips for making yours stand … Read More ›
As I talk to clients and other creative business owners these days, I hear a lot of fear and frustration about keeping up with content marketing and how to get the content (and design) to be on brand. The bottom line is listening — to your audience, … Read More ›
Despite the best of intentions, precise brand guidelines, and militant marketing managers, even established brands get messy over time. Ultimately someone in your organization will stretch your logo out in a Word document, or use the wrong colors, fonts, or sizes. A little misstep? Maybe. But left … Read More ›
Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves. Why you'd want a … Read More ›
Aspetuck Apple Barn is one of my favorite local places. They make pies, then freeze them — then I buy ‘em and bake ‘em. I get the benefit of a delicious-smelling house and warm, fresh-baked pie — with much less work (and mess!). © 1962, The New Yorker When … Read More ›
Crafting a winning project proposal is an art. Graphic design can help you inform, educate, and sell within the confines of a few pages. You’ve been slaving over your proposal and need a critical eye to transform the complex data into an easy-to-read proposal. If you follow the … Read More ›
Thanks to my client Val Gosset at Evergreen Marketing, I discovered some great sites to check on how my subject lines, headlines, and website score — and those of my other clients as well. She graciously said I could swipe the goods and share it with you. Feedback … Read More ›
Feeling stuck by what to do next with your social media marketing? Was the last post on your business Facebook page from 2013? Or maybe everyone is telling you that you "have to get on Instagram" even though you know you barely keep up with that Facebook page! … Read More ›
I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›