I am obsessed with letterforms — the distinctive characteristics of a letter within a typeface (it can also refer to calligraphy but that is not my rabbit hole). When I cannot fall asleep I even draw serif letters in my mind instead of counting sheep. I dream … Read More ›
When it comes to how you share your brand with the world, there is a powerful element you may not be using to its full potential. In fact, you may not even be aware of it.
Let me ask you: Do you realize the immense power of fonts?
Good … Read More ›
What is a font?
A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›
As a designer one of the things I obsess over is typography and type design. My all-time favorite type designer was Adrian Frutiger. Frutiger designed more than 50 fonts and was the man behind the OCR-B, and the standard alphabet for character recognition.
My go-to font is Univers … Read More ›