I can't tell you how many times I've heard about someone buying design software and trying to DIY or "hiring" their college-age niece to create their logo or brochure. After all, how hard can graphic design be?The truth is, hiring an on-point graphic designer will give you so much … Read More ›
I never thought I would be excited about getting a vaccine but, you know, Covid.
Even more strange, everyone asks what brand of vaccine are you getting? Moderna? Pfizer? J&J? It’s like they have secret info on what vaccine is “best”. And the crazy misinformation around other vaccines … Read More ›
The thought of a logo redesign could seem daunting at first, but it doesn’t have to be. Refreshing your logo or rebranding is an excellent way to let your clients, customers, and brand-followers know that you’ve evolved.
As humans, it is necessary to visit the doctor for a … Read More ›
We can definitely be thankful for the unique experiences we did have. Meeting with my clients on Zoom actually enabled more collaboration and interaction. My wonderful client, the University of Oxford North American Development Office, won the prize of most Zoom calls as we brainstormed ideas while working … Read More ›
You have invested a lot in your latest print design project. Whether it’s your annual report, sales brochure, or catalog, what was created is more than the sum of its parts. I recommend using the design as a stepping stone to translate into powerful digital presentations.
With the … Read More ›
The components of brand guidelines
Driving around town with my husband I started giving a design critique of the political lawn signs that were staked in the ground.
There’s a young incumbent state senator, Will Haskell, who definitely needs some design love as well as figuring out what … Read More ›
Crafting a winning project proposal is an art. Graphic design can help you inform, educate, and sell within the confines of a few pages.
You’ve been slaving over your proposal and need a critical eye to transform the complex data into an easy-to-read proposal. If you follow the … Read More ›
or, what do Brisket and Tostones have in common?
My Mom was a fantastic cook — her mushroom barley soup was legendary (in my mind). She was determined to get this picky eater to love food just as much as she did and came up with creative solutions … Read More ›
The most influential graphic designer in my 41 years in graphic design has definitely been Milton Glaser. Sure I was impressed with the I HEART NY phenomenon that resulted from his scribbling this idea down while in a cab, and influence HEARTS’s all over the world declaring … Read More ›
I asked my friend Laura what action I could take to support my Black friends. Following her advice, I am introducing you to a few Black business owners I have worked with, including Laura. I encourage you to read about their work and reach out to them if you think … Read More ›