As I talk to clients and other creative business owners these days, I hear a lot of fear and frustration about keeping up with content marketing and how to get the content (and design) to be on brand. The bottom line is listening — to your audience, … Read More ›
Great graphic design is one thing. But finding a human with who you enjoy working — puts the cherry on top. I’m grateful to work with businesspeople who are also great people. I’m fueled by the excellent working relationships we have; they count on me to be … Read More ›
When it comes to how you share your brand with the world, there is a powerful element you may not be using to its full potential. In fact, you may not even be aware of it.
Let me ask you: Do you realize the immense power of fonts?
Good … Read More ›
There are so many logo fails that have happened in the branding world. Don’t become one of them. If you’ve determined that a logo redesign is the right business move (because your current identity is out of date or you’re entering a new market) — then you … Read More ›
Despite the best of intentions, precise brand guidelines, and militant marketing managers, even established brands get messy over time. Ultimately someone in your organization will stretch your logo out in a Word document, or use the wrong colors, fonts, or sizes. A little misstep? Maybe. But left … Read More ›
A well-designed annual report is part of a company strategy to engage board members, stakeholders, potential investors, and customers for your company. Using good design and creative storytelling are key strategies for a successful annual report.
Whether this is your first or tenth report taking on the responsibility … Read More ›
Wondering how to have a successful, goal-meeting, on-time, on-budget annual report or brochure journey? Start by figuring out these six important things. The clarity from each step informs the other steps, and makes the entire project clear before embarking!
Set up a successful project by doing these six … Read More ›
Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves.
Why you'd want a … Read More ›
You’re looking for a graphic designer and you’re not sure who you want to hire. Do you want to go for the newbie designer who’s really affordable but does not have as much experience? Or should you go for someone who has been doing this a long … Read More ›