2000 is a unique leap year

My pause just became fast forward!

Most of the country is currently on pause, but somehow, I’ve been busy. Really busy. As a small business owner, I realize this puts me in the rare category and for that I’m thankful. I’m even more thankful that besides working on some fun projects, I’ve been … Read More ›

What are you up to over the holidays?

Do you have any traditions that you celebrate from year to year? I usually take two weeks off end of December - January, but boy have I been on the road this year for pleasure and work (Japan, Chicago (work), England (work, Maryland (work), Fire Island, Cape … Read More ›

Font / Type Terms Demystified

What is a font? A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›

What’s Your Grade?

Thanks to my client Val Gosset* I discovered some great sites to check on how my subject lines, headlines, and website score — and those of my other clients as well. She graciously said I could swipe the goods and share it with you. Feedback on Your Website … Read More ›

graphic design firm, nyc, connecticut, vector logo, logo file types

Naughty, naughty JPGs

Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. If think your logo design might need help, read this.) The simple question, “Can you send … Read More ›

cheese, graphic design, infographic

Have a little heart

I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›