As I talk to clients and other creative business owners these days, I hear a lot of fear and frustration about keeping up with content marketing and how to get the content (and design) to be on brand. The bottom line is listening — to your audience, … Read More ›
When it comes to how you share your brand with the world, there is a powerful element you may not be using to its full potential. In fact, you may not even be aware of it. Let me ask you: Do you realize the immense power of fonts? Good … Read More ›
Despite the best of intentions, precise brand guidelines, and militant marketing managers, even established brands get messy over time. Ultimately someone in your organization will stretch your logo out in a Word document, or use the wrong colors, fonts, or sizes. A little misstep? Maybe. But left … Read More ›
Wondering how to have a successful, goal-meeting, on-time, on-budget annual report or brochure journey? Start by figuring out these six important things. The clarity from each step informs the other steps, and makes the entire project clear before embarking! Set up a successful project by doing these six … Read More ›
You’re looking for a graphic designer and you’re not sure who you want to hire. Do you want to go for the newbie designer who’s really affordable but does not have as much experience? Or should you go for someone who has been doing this a long … Read More ›
Aspetuck Apple Barn is one of my favorite local places. They make pies, then freeze them — then I buy ‘em and bake ‘em. I get the benefit of a delicious-smelling house and warm, fresh-baked pie — with much less work (and mess!). © 1962, The New Yorker When … Read More ›
I can't tell you how many times I've heard about someone buying design software and trying to DIY or "hiring" their college-age niece to create their logo or brochure. After all, how hard can graphic design be?The truth is, hiring an on-point graphic designer will give you so much … Read More ›
We can definitely be thankful for the unique experiences we did have. Meeting with my clients on Zoom actually enabled more collaboration and interaction. My wonderful client, the University of Oxford North American Development Office, won the prize of most Zoom calls as we brainstormed ideas while working … Read More ›
You have invested a lot in your latest print design project. Whether it’s your annual report, sales brochure, or catalog, what was created is more than the sum of its parts. I recommend using the design as a stepping stone to translate into powerful digital presentations. With the … Read More ›
Need your brochure to hit the mark? Read on... We live in a digital world. And these days we are ALWAYS online. So, that makes print brochures (aka collateral) an amazingly effective marketing tool that can help you stand out. You see, contrary to popular belief — … Read More ›