All posts by nancy

What are you up to over the holidays?

Do you have any traditions that you celebrate from year to year? I usually take two weeks off end of December - January, but boy have I been on the road this year for pleasure and work (Japan, Chicago (work), England (work, Maryland (work), Fire Island, Cape … Read More ›

Font / Type Terms Demystified

What is a font? A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›

What’s Your Grade?

Thanks to my client Val Gosset* I discovered some great sites to check on how my subject lines, headlines, and website score — and those of my other clients as well. She graciously said I could swipe the goods and share it with you. Feedback on Your Website … Read More ›

Naughty, naughty JPGs

Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. If think your logo design might need help, read this.) The simple question, “Can you send … Read More ›

Have a little heart

I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›

How Clients See You

Now is a really good time of year to ask: What can we do to make business this year better than last year? For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›