As thriving businesses, we don’t just want to be successful for one year, or two. We want to be successful for plenty! What’s the secret? Today, I’m going to talk about design for ongoing success. And as someone who’s been in business for 20+ years, let’s just … Read More ›
The evolution of your brand as your business grows
The Nike Swoosh, the NBC Peacock, the Apple clean sleek packaging. We are drawn to them. We form a bond with them. We give their brand love.
Design is the first thing that people notice that entices them to want … Read More ›
What is a font?
A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›
It is always a good time of year to ask: What can we do to make business next year better than this year?
For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›