Color plays a big role in everything we do. Think about how red is deemed a “power” color. Or how blue is the perfect color for sleeping because it creates a sense of calm, doesn't gazing up at a baby blue sky soothe your soul? (listen to … Read More ›
Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. If think your logo design might need help, read this.)
The simple question, “Can you send … Read More ›
Now is a really good time of year to ask: What can we do to make business this year better than last year?
For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›
Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths:
Good relationships aren’t enough to get … Read More ›
At the end of June 2015, I was asked to travel from my graphic design studio in Westport, CT, to Nashville, TN, to be one of the speakers at the inaugural Designers Roundtable Retreat (DRR) (now the Creatives' Roundtable). I was part of the panel Down and … Read More ›