When it comes to how you share your brand with the world, there is a powerful element you may not be using to its full potential. In fact, you may not even be aware of it. Let me ask you: Do you realize the immense power of fonts? Good … Read More ›
There are so many logo fails that have happened in the branding world. Don’t become one of them. If you’ve determined that a logo redesign is the right business move (because your current identity is out of date or you’re entering a new market) — then you … Read More ›
Most of the country is currently on pause, but somehow, I’ve been busy. Really busy. As a small business owner, I realize this puts me in the rare category and for that I’m thankful. I’m even more thankful that besides working on some fun marketing projects, I’ve … Read More ›
Color plays a big role in everything we do. Think about how red is deemed a “power” color. Or how blue is the perfect color for sleeping because it creates a sense of calm, doesn't gazing up at a baby blue sky soothe your soul? (listen to … Read More ›
I’m not talking about the design of your logo. Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. If think your logo design might need … Read More ›
It is always a good time of year to ask: What can we do to make business next year better than this year? For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›
Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths: Good relationships aren’t enough to get … Read More ›
At the end of June 2015, I was asked to travel from my graphic design studio in Westport, CT, to Nashville, TN, to be one of the speakers at the inaugural Designers Roundtable Retreat (DRR) (now the Creatives Roundtable). I was part of the panel Down and … Read More ›