Tag: Logo Design and Branding

A cartoon clown with his arms outstretched, depicted in a playful font.

Font / Type Terms Demystified

What is a font? A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›

A red and black brand logo on a black background.

How Clients See You

It is always a good time of year to ask: What can we do to make business next year better than this year? For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›