The most influential graphic designer in my 41 years in graphic design has definitely been Milton Glaser. Sure I was impressed with the I ♥ NY phenomenon that resulted from his scribbling this idea down while in a cab, and influence ♥’s all over the world declaring … Read More ›
Inspiration comes in many places
Graphics meet grit (and grime)One of my greatest inspirations is one of the things I miss most lately: my weekly trips into the city. The typography is EVERYWHERE, good, bad, and meh. Of late I’m enamored with words where one of the letters is … Read More ›
Many people think of “freelancers” as people who work in their pajamas, barely changing clothes, or working from the kitchen table, or a coffee shop. And while this might hold true for a select few, as a remote designer for many years now, I don’t embrace the … Read More ›
What is a font?
A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›
Thanks to my client Val Gosset* I discovered some great sites to check on how my subject lines, headlines, and website score — and those of my other clients as well. She graciously said I could swipe the goods and share it with you.
Feedback on Your Website … Read More ›
I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›
Now is a really good time of year to ask: What can we do to make business this year better than last year?
For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›
If you think about it, information is the reason people buy anything
You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything.
These days … Read More ›
Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths:
Good relationships aren’t enough to get … Read More ›
Keeping your business top-of-mind is not just about down-and-dirty sales calls, cold calls, and networking. You write blog posts, send emails, and send branded bags, shirts and hats, and the recipient either reads, wears or discards them. Promotions don’t always make it through the clutter — so … Read More ›