I can't tell you how many times I've heard about someone buying design software and trying to DIY or "hiring" their college-age niece to create their logo or brochure. After all, how hard can graphic design be?The truth is, hiring an on-point graphic designer will give you so much … Read More ›
We can definitely be thankful for the unique experiences we did have. Meeting with my clients on Zoom actually enabled more collaboration and interaction. My wonderful client, the University of Oxford North American Development Office, won the prize of most Zoom calls as we brainstormed ideas while working … Read More ›
You have invested a lot in your latest print design project. Whether it’s your annual report, sales brochure, or catalog, what was created is more than the sum of its parts. I recommend using the design as a stepping stone to translate into powerful digital presentations.
With the … Read More ›
Need your brochure to hit the mark? Read on...
We live in a digital world. And these days we are ALWAYS online. So, that makes print brochures (aka collateral) an amazingly effective marketing tool that can help you stand out. You see, contrary to popular belief — … Read More ›
Inspiration comes in many places
Graphics meet grit (and grime)One of my greatest inspirations is one of the things I miss most lately: my weekly trips into the city. The typography is EVERYWHERE, good, bad, and meh. Of late I’m enamored with words where one of the letters is … Read More ›
Many people think of “freelancers” as people who work in their pajamas, barely changing clothes, or working from the kitchen table, or a coffee shop. And while this might hold true for a select few, as a remote designer for many years now, I don’t embrace the … Read More ›
It is always a good time of year to ask: What can we do to make business next year better than this year?
For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›