Tag: business to business design

Information designed to influence

If you think about it, information is the reason people buy anything. You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything. These days … Read More ›

Ghoulish marketing materials?

Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths: Good relationships aren’t enough to get … Read More ›