When it comes to how you share your brand with the world, there is a powerful element you may not be using to its full potential. In fact, you may not even be aware of it. Let me ask you: Do you realize the immense power of fonts? Good … Read More ›
Despite the best of intentions, precise brand guidelines, and militant marketing managers, even established brands get messy over time. Ultimately someone in your organization will stretch your logo out in a Word document, or use the wrong colors, fonts, or sizes. A little misstep? Maybe. But left … Read More ›
As thriving businesses, we don’t just want to be successful for one year, or two. We want to be successful for plenty! What’s the secret? Today, I’m going to talk about design for ongoing success. And as someone who’s been in business for 20+ years, let’s just … Read More ›
Do you want to make your life easier — and your business better? Want to actually get where you’re going — and enjoy the trip? Have and follow brand guidelines. It’s that simple. Like sunscreen in the summer, brand guidelines should be used on all of your assets. This includes … Read More ›
The components of brand guidelines Driving around town with my husband I started giving a design critique of the political lawn signs that were staked in the ground. There’s a young incumbent state senator, Will Haskell, who definitely needs some design love as well as figuring out what … Read More ›