A good logo is distinctive, appropriate, practical, graphic, simple in form, and conveys an intended message. A logo is a symbol. An identifier. A logo can be great typography (lettering), an illustration or symbol, or a combination of those. Car logos don’t need to show cars; computer logos don’t need to show computers. The visual aspect of a logo is rarely a description of a business. It is by association with a product, a service, a business, or a corporation that a logo takes on its meaning.
Taking the logo and applying it to the different physical elements of the company that work together is your identity: the complete package of company materials including your logo, business cards, e-mail signatures, websites, ads, your employee uniforms, store layout design, package design, corporate jingle, etc.
Your brand is what other people say about you when you’re not in the room. It is a concept — not a concrete object, the foundation of your marketing framework, the emotional and psychological relationship between a company and consumers, what people think and feel when they experience your company (their gut feeling).
To build your brand we work with you to identify your unique value, understand your product/service and how it relates to your target market, and manage your message. We will help guide you through the branding and creative projects necessary for business growth.