Font legend of the Univers

As a designer one of the things I obsess over is typography and type design. My all-time favorite type designer was Adrian Frutiger. Frutiger designed more than 50 fonts and was the man behind the OCR-B, and the standard alphabet for character recognition.

My go-to font is Univers — it was the most acclaimed typeface he designed. Univers was one of the first breakthroughs of the new system of phototypesetting that replaced the method of casting a font in lead. From this time on, technological progress for typography was rapid.

My top 10 creations of his (in alphabetical order) are:

Avenir  •  Didot  •  Egyptienne  •  Frutiger  •  Glypha  •  Iridium  •  President  •  Univers  •  Serifa  •  Zurich

One of the things that Frutiger said is something that I truly believe in.

“…the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.”

If you want to discuss fonts or need a design consult, or help with your marketing materials… Let’s talk!

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