Font legend of the Univers

As a designer one of the things I obsess over is typography and type design. My all-time favorite type designer was Adrian Frutiger. Frutiger designed over 50 fonts behind the OCR-B and the standard alphabet for character recognition.

My go-to font is Univers — it was the most acclaimed typeface he designed. Univers was one of the first breakthroughs of the new system of phototypesetting, which replaced the method of casting a font in lead. From this point on, technological progress for typography was rapid.

My top 10 creations of his (in alphabetical order) are:

Avenir  •  Didot  •  Egyptienne  •  Frutiger  •  Glypha  •  Iridium  •  President  •  Univers  •  Serifa  •  Zurich

I truly believe in one of the things that Frutiger said.

“…the most important thing I have learned is that legibility and beauty stand close together and that type design, in its restraint, should be only felt but not perceived by the reader.”

I am such a font nerd that I am now and Adjunct Professor of Design at Southern Connecticut State University teaching Typography.

If you want to discuss fonts, need a design consultation, or need help with your marketing materials, let’s talk!

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