Category: Logo & Branding Design

lawn signs 2020

Cast Your Ballot for Brand Consistency

The components of brand guidelines Driving around town with my husband I started giving a design critique of the political lawn signs that were staked in the ground. There’s a young (24) incumbent state senator, Will Haskell, who definitely needs some design love as well as figuring out … Read More ›

graphic design firm, nyc, connecticut, vector logo, logo file types

Naughty, naughty JPG logos

Your logo file is LOUSY — I’m not talking about the design of your logo. Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. … Read More ›

How Clients See You

Now is a really good time of year to ask: What can we do to make business next year better than this year? For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›