I am obsessed with letterforms — the distinctive characteristics of a letter within a typeface (it can also refer to calligraphy but that is not my rabbit hole). When I cannot fall asleep I even draw serif letters in my mind instead of counting sheep. I dream … Read More ›
When it comes to how you share your brand with the world, there is a powerful element you may not be using to its full potential. In fact, you may not even be aware of it. Let me ask you: Do you realize the immense power of fonts? Good … Read More ›
There are so many logo fails that have happened in the branding world. Don’t become one of them. If you’ve determined that a logo redesign is the right business move (because your current identity is out of date or you’re entering a new market) — then you … Read More ›
Despite the best of intentions, precise brand guidelines, and militant marketing managers, even established brands get messy over time. Ultimately someone in your organization will stretch your logo out in a Word document, or use the wrong colors, fonts, or sizes. A little misstep? Maybe. But left … Read More ›
Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves. Why you'd want a … Read More ›
Do you want to make your life easier — and your business better? Want to actually get where you’re going — and enjoy the trip? Have and follow brand guidelines. It’s that simple. Like sunscreen in the summer, brand guidelines should be used on all of your assets. This includes … Read More ›
The evolution of your brand as your business grows The Nike Swoosh, the NBC Peacock, the Apple clean sleek packaging. We are drawn to them. We form a bond with them. We give their brand love. Design is the first thing that people notice that entices them to want … Read More ›
The thought of a logo redesign could seem daunting at first, but it doesn’t have to be. Refreshing your logo or rebranding is an excellent way to let your clients, customers, and brand-followers know that you’ve evolved. As humans, it is necessary to visit the doctor for a … Read More ›
The start of the new year is a great moment to reflect and ask, “What can I do to make my business better?” Your answer about how to bring in business, may not be what you think. Oftentimes, the internal process of how to do sales is … Read More ›
The components of brand guidelines Driving around town with my husband I started giving a design critique of the political lawn signs that were staked in the ground. There’s a young incumbent state senator, Will Haskell, who definitely needs some design love as well as figuring out what … Read More ›