A well-designed annual report is part of a company strategy to engage board members, stakeholders, potential investors, and customers for your company. Using good design and creative storytelling are key strategies for a successful annual report. Whether this is your first or tenth report taking on the responsibility … Read More ›
Wondering how to have a successful, goal-meeting, on-time, on-budget annual report or brochure journey? Start by figuring out these six important things. The clarity from each step informs the other steps, and makes the entire project clear before embarking! Set up a successful project by doing these six … Read More ›
Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves. Why you'd want a … Read More ›
Crafting a winning project proposal is an art. Graphic design can help you inform, educate, and sell within the confines of a few pages. You’ve been slaving over your proposal and need a critical eye to transform the complex data into an easy-to-read proposal. If you follow the … Read More ›
Need your brochure to hit the mark? Read on... We live in a digital world. And these days we are ALWAYS online. So, that makes print brochures (aka collateral) an amazingly effective marketing tool that can help you stand out. You see, contrary to popular belief — … Read More ›
Sometimes clients come to me with an idea of what they want me to create, are not sure about implementation. I don’t just make pretty pictures — no direction? Clear direction? Let’s Strategize Your Document! What type of documents can we work on together? Here are some of the … Read More ›
If you think about it, information is the reason people buy anything You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything. These days … Read More ›