The thought of a logo redesign could seem daunting at first, but it doesn’t have to be. Refreshing your logo or rebranding is an excellent way to let your clients, customers, and brand-followers know that you’ve evolved.
As humans, it is necessary to visit the doctor for a … Read More ›
The components of brand guidelines
Driving around town with my husband I started giving a design critique of the political lawn signs that were staked in the ground.
There’s a young incumbent state senator, Will Haskell, who definitely needs some design love as well as figuring out what … Read More ›
Many people think of “freelancers” as people who work in their pajamas, barely changing clothes, or working from the kitchen table, or a coffee shop. And while this might hold true for a select few, as a remote designer for many years now, I don’t embrace the … Read More ›
Whenever I hear someone refer to graphic designers as flighty, I have a good chuckle. Most of the creatives I know are the very opposite of flighty — they are pretty regimented. I do not wear pajamas to work nor do I show up late. I’m not … Read More ›
At the end of June 2015, I was asked to travel from my graphic design studio in Westport, CT, to Nashville, TN, to be one of the speakers at the inaugural Designers Roundtable Retreat (DRR) (now the Creatives Roundtable). I was part of the panel Down and … Read More ›
I subscribe to industry magazines and stay on top of trends — so I certainly knew my website was past its prime. Busy with client projects, I kept dragging my feet on my redesign. You know what they say about the shoemaker’s children. I was a graphic … Read More ›