Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves.
When it doesn’t make … Read More ›
Annual report season is upon us. Whether you’re a for-profit or a non-profit, annual reports present a great opportunity to connect with — and grow — your audience. Here’s our take: Your annual report isn’t just any communication effort. It’s a marketing opportunity. Don’t just do it. … Read More ›