If you think about it, information is the reason people buy anything.
You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything.
These days … Read More ›
Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths:
Good relationships aren’t enough to get … Read More ›
Keeping your business top-of-mind is not just about down-and-dirty sales calls, cold calls, and networking. You write blog posts, send emails, and send branded bags, shirts and hats, and the recipient either reads, wears or discards them. Promotions don’t always make it through the clutter — so … Read More ›
As a designer one of the things I obsess over is typography and type design. My all-time favorite type designer was Adrian Frutiger, dead this past week at 87. Frutiger designed more than 50 fonts and was the man behind the OCR-B, and the standard alphabet for … Read More ›
Whenever I hear someone refer to designers as flighty, I have a good chuckle. Most of the creatives I know are the very opposite of flighty — they are pretty regimented. I do not wear pajamas to work nor do I show up late. I’m not even … Read More ›
At the end of June 2015, I was asked to travel from my graphic design studio in Westport, CT, to Nashville, TN, to be one of the speakers at the inaugural Designers Roundtable Retreat (DRR) (now the Creatives' Roundtable). I was part of the panel Down and … Read More ›
I subscribe to industry magazines and stay on top of trends — so I certainly knew my website was past its prime. Busy with client projects, I kept dragging my feet on my redesign. You know what they say about the shoemaker’s children. I was a graphic … Read More ›
I read a great enews by Chris Creech of Newfangled, and he graciously said I could share it with you.
Benchmarking the High-Performing Agency Website: Email List Size & Mailing Frequency
Newfangled has been consulting clients on marketing automation for a few years, and in doing so, we have developed … Read More ›
What are they?
Hashtags are a pound sign immediately followed by a word or concept (with no space between the words) used to place you in categories. Hashtags are used on Twitter, Instagram, Facebook, Google+, Google search…
Why should you use them?
The use of hashtags expands the reach … Read More ›
In my family we have had many things to celebrate so far this year. My husband blew out his hip running marathons warming up with half-marathons — and in January he received a new titanium, plastic, and ceramic hip. In July our younger daughter started at the … Read More ›