You have invested a lot in your latest print design project. Whether it’s your annual report, sales brochure, or catalog, what was created is more than the sum of its parts. I recommend using the design as a stepping stone to translate into powerful digital presentations.
With the … Read More ›
The components of brand guidelines
Driving around town with my husband I started giving a design critique of the political lawn signs that were staked in the ground.
There’s a young incumbent state senator, Will Haskell, who definitely needs some design love as well as figuring out what … Read More ›
Crafting a winning project proposal is an art. Graphic design can help you inform, educate, and sell within the confines of a few pages.
You’ve been slaving over your proposal and need a critical eye to transform the complex data into an easy-to-read proposal. If you follow the … Read More ›
Need your brochure to hit the mark? Read on...
We live in a digital world. And these days we are ALWAYS online. So, that makes print brochures (aka collateral) an amazingly effective marketing tool that can help you stand out. You see, contrary to popular belief — … Read More ›
or, what do Brisket and Tostones have in common?
My Mom was a fantastic cook — her mushroom barley soup was legendary (in my mind). She was determined to get this picky eater to love food just as much as she did and came up with creative solutions … Read More ›
Sometimes clients come to me with an idea of what they want me to create, are not sure about implementation. I don’t just make pretty pictures — no direction? Clear direction? Let’s Strategize Your Document!
What type of documents can we work on together?
Here are some of the … Read More ›
The most influential graphic designer in my 41 years in graphic design has definitely been Milton Glaser. Sure I was impressed with the I HEART NY phenomenon that resulted from his scribbling this idea down while in a cab, and influence HEARTS’s all over the world declaring … Read More ›
I asked my friend Laura what action I could take to support my Black friends. Following her advice, I am introducing you to a few Black business owners I have worked with, including Laura. I encourage you to read about their work and reach out to them if you think … Read More ›
Inspiration comes in many places
Graphics meet grit (and grime)One of my greatest inspirations is one of the things I miss most lately: my weekly trips into the city. The typography is EVERYWHERE, good, bad, and meh. Of late I’m enamored with words where one of the letters is … Read More ›
Most of the country is currently on pause, but somehow, I’ve been busy. Really busy. As a small business owner, I realize this puts me in the rare category and for that I’m thankful. I’m even more thankful that besides working on some fun marketing projects, I’ve … Read More ›