Before “Fractional CMO, Fractional CFO, or Fractional CEO” became terms, I was serving as a Fractional Art Director for my clients. I was (am) their in-house (while out-of-house) art director and graphic design partner, secured by retainers for months, years, or simply maternity leaves. Why you'd want a … Read More ›
You’re looking for a graphic designer and you’re not sure who you want to hire. Do you want to go for the newbie designer who’s really affordable but does not have as much experience? Or should you go for someone who has been doing this a long … Read More ›
Aspetuck Apple Barn is one of my favorite local places. They make pies, then freeze them — then I buy ‘em and bake ‘em. I get the benefit of a delicious-smelling house and warm, fresh-baked pie — with much less work (and mess!). © 1962, The New Yorker When … Read More ›
As thriving businesses, we don’t just want to be successful for one year, or two. We want to be successful for plenty! What’s the secret? Today, I’m going to talk about design for ongoing success. And as someone who’s been in business for 20+ years, let’s just … Read More ›
Do you want to make your life easier — and your business better? Want to actually get where you’re going — and enjoy the trip? Have and follow brand guidelines. It’s that simple. Like sunscreen in the summer, brand guidelines should be used on all of your assets. This includes … Read More ›
Annual report season is upon us. Whether you’re a for-profit or a non-profit, annual reports present a great opportunity to connect with — and grow — your audience. Here’s our take: Your annual report isn’t just any communication effort. It’s a marketing opportunity. Don’t just do it. … Read More ›
I can't tell you how many times I've heard about someone buying design software and trying to DIY or "hiring" their college-age niece to create their logo or brochure. After all, how hard can graphic design be?The truth is, hiring an on-point graphic designer will give you so much … Read More ›
I never thought I would be excited about getting a vaccine but, you know, Covid. Even more strange, everyone asks what brand of vaccine are you getting? Moderna? Pfizer? J&J? It’s like they have secret info on what vaccine is “best”. And the crazy misinformation around other vaccines … Read More ›
The evolution of your brand as your business grows The Nike Swoosh, the NBC Peacock, the Apple clean sleek packaging. We are drawn to them. We form a bond with them. We give their brand love. Design is the first thing that people notice that entices them to want … Read More ›
The thought of a logo redesign could seem daunting at first, but it doesn’t have to be. Refreshing your logo or rebranding is an excellent way to let your clients, customers, and brand-followers know that you’ve evolved. As humans, it is necessary to visit the doctor for a … Read More ›