Blog

What are you up to over the holidays?

Do you have any traditions that you celebrate from year to year? I usually take two weeks off end of December - January, but boy have I been on the road this year for pleasure and work (Japan, Chicago (work), England (work, Maryland (work), Fire Island, Cape … Read More ›

Font / Type Terms Demystified

What is a font? A font is a complete collection of letters, characters, and numbers within a particular typestyle. Letters, numbers, and symbols in consistent type-weight and typestyle make up a complete set (type family) of a distinctive design of printing type such as Ariel, Helvetica, Times Roman … Read More ›

What’s Your Grade?

Thanks to my client Val Gosset* I discovered some great sites to check on how my subject lines, headlines, and website score — and those of my other clients as well. She graciously said I could swipe the goods and share it with you. Feedback on Your Website … Read More ›

graphic design firm, nyc, connecticut, vector logo, logo file types

Naughty, naughty JPG logos

Your logo file is LOUSY — I’m not talking about the design of your logo. Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. … Read More ›

graphic design firm, social media design, nyc, connecticut

What to do with social media marketing?

Feeling stuck by what to do next with your social media marketing? Was the last post on your business Facebook page from 2013? Or maybe everyone is telling you that you "have to get on Instagram" even though you know you barely keep up with that Facebook page! … Read More ›

cheese, graphic design, infographic

Have a little heart

I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›

How Clients See You

Now is a really good time of year to ask: What can we do to make business this year better than last year? For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›

financial report design, NYC, freelance graphic designer, Connecticut, document design

Information designed to influence

If you think about it, information is the reason people buy anything You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything. These days … Read More ›

Ghoulish marketing materials?

Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths: Good relationships aren’t enough to get … Read More ›

Thanking and promoting — similar?

Keeping your business top-of-mind is not just about down-and-dirty sales calls, cold calls, and networking. You write blog posts, send emails, and send branded bags, shirts and hats, and the recipient either reads, wears or discards them. Promotions don’t always make it through the clutter — so … Read More ›