Your logo file is LOUSY — I’m not talking about the design of your logo.
Your logo file is LOUSY — I’m not talking about the design of your logo. I’m talking about the file itself. It’s probably lousy! (Lousy logo design is a whole other issue. … Read More ›
Feeling stuck by what to do next with your social media marketing?
Was the last post on your business Facebook page from 2013? Or maybe everyone is telling you that you "have to get on Instagram" even though you know you barely keep up with that Facebook page! … Read More ›
I am committed to a crazy little thing called LOVE. I have a handsome cornball of a husband, who is a romantic fellow. It would be just like him to buy a hunk of Gouda cheese, wrap it up, and say "You are Gouda for Me" or some … Read More ›
Now is a really good time of year to ask: What can we do to make business this year better than last year?
For you, the answer might not be about how you do business, but instead, how people perceive it. Perception is a large part of the … Read More ›
If you think about it, information is the reason people buy anything
You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything.
These days … Read More ›
Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths:
Good relationships aren’t enough to get … Read More ›
Keeping your business top-of-mind is not just about down-and-dirty sales calls, cold calls, and networking. You write blog posts, send emails, and send branded bags, shirts and hats, and the recipient either reads, wears or discards them. Promotions don’t always make it through the clutter — so … Read More ›
As a designer one of the things I obsess over is typography and type design. My all-time favorite type designer was Adrian Frutiger, dead this past week at 87. Frutiger designed more than 50 fonts and was the man behind the OCR-B, and the standard alphabet for … Read More ›
Whenever I hear someone refer to graphic designers as flighty, I have a good chuckle. Most of the creatives I know are the very opposite of flighty — they are pretty regimented. I do not wear pajamas to work nor do I show up late. I’m not … Read More ›
At the end of June 2015, I was asked to travel from my graphic design studio in Westport, CT, to Nashville, TN, to be one of the speakers at the inaugural Designers Roundtable Retreat (DRR) (now the Creatives' Roundtable). I was part of the panel Down and … Read More ›