Information designed to influence

If you think about it, information is the reason people buy anything. You share information about what you do, your audience receives information — and ultimately they make a decision. Maybe “information” is a boring word — but in business, the way you share it means everything. These days … Read More ›

Ghoulish marketing materials?

Does the task of refreshing out-of-date marketing materials send chills down your spine? If your brand image is hiding behind ghoulish marketing materials and a frightfully outdated logo, it may be time to consider refreshing them. But first, a few scary truths: Good relationships aren’t enough to get … Read More ›

Thanking and promoting — similar?

Keeping your business top-of-mind is not just about down-and-dirty sales calls, cold calls, and networking. You write blog posts, send emails, and send branded bags, shirts and hats, and the recipient either reads, wears or discards them. Promotions don’t always make it through the clutter — so … Read More ›

Font legend of the Univers

As a designer one of the things I obsess over is typography and type design. My all-time favorite type designer was Adrian Frutiger, dead this past week at 87. Frutiger designed more than 50 fonts and was the man behind the OCR-B, and the standard alphabet for … Read More ›

My new digital shoes…

I subscribe to industry magazines and stay on top of trends — so I certainly knew my website was past its prime. Busy with client projects, I kept dragging my feet on my redesign. You know what they say about the shoemaker’s children. I was a graphic … Read More ›

How Big Should Your List Be?

I read a great enews by Chris Creech of Newfangled, and he graciously said I could share it with you. Benchmarking the High-Performing Agency Website: Email List Size & Mailing Frequency Newfangled has been consulting clients on marketing automation for a few years, and in doing so, we have developed … Read More ›

In a Hashtag Haze?

What are they? Hashtags are a pound sign immediately followed by a word or concept (with no space between the words) used to place you in categories. Hashtags are used on Twitter, Instagram, Facebook, Google+, Google search… Why should you use them? The use of hashtags expands the reach … Read More ›

Celebrations

In my family we have had many things to celebrate so far this year. My husband blew out his hip running marathons warming up with half-marathons — and in January he received a new titanium, plastic, and ceramic hip. In July our younger daughter started at the … Read More ›