It provides information quickly and succinctly, doesn't make them hunt for the pertinent information, and calls the viewer to action. There are usually four key elements in a great ad: a relevant visual, strong brand identification, a brilliant headline, and something that makes the reader think: what's going on here... it looks interesting.
Understanding how to create effective print advertising is a way to outshine potential competitors while attracting new potential customers or clients to want to learn more about your brand.
— Have a message (great copy)
— Use an updated and visually-appealing logo that is modern, relevant, and suitable for any audience or demographic you are trying to reach
— Use print-friendly images and media
— Relate to your audience
— Incorporate a call to action